How to Host A Summit?
Organizing a virtual summit requires proper planning and execution. An online platform enables you to organize your event efficiently, thereby allowing you to focus on generating leads and creating an immersive experience for your global attendees. Read on to find out how to set up a virtual event successfully for your business.
Plan the event in advance
When hosting a virtual summit from scratch, you need to set a date well in advance to work out the logistics. You also need to use the time wisely to choose the topic and the expert speakers.
Choose the right platform
Based on your requirement, you can choose from many platforms that are well equipped and offer various features, from co-hosting with another organization to advanced moderation tools.
Plan the content
Once you decide on the summit hosting
platform, you need to streamline the content for your events such as the landing pages, keynote speakers, promotional content, email marketing campaigns, and many more.
Choose the right time
Virtual summits are often the meeting points of different cultures and global industry professionals. As a host, you must know the total number of global attendees and choose a time after considering the different time zones, and fix the duration of the virtual summit accordingly, including Q&A time.
Chat rooms and networking lounge
Businesses resort to virtual summit platforms for their immersive features. Connecting and easily interacting with audiences from different parts of the world on an online platform is a great innovation for businesses. Therefore, networking rooms like executive rooms, community chats, etc. are set up for attendees’ interaction and engagement.
Use immersive features
Virtual platforms come with many features to create a memorable event experience. We think that the following features work best in favor of online summits hosted at a virtual summit platform.
- 3D Virtual Environment
- Attractive landing page to receive registrations
- Real-time data about user interaction
- Live polling
- Event ROIs reports
- Informative webinars or speaker sessions
- Live attendee status
- Live Q&A features
- Customer support kiosks
- Immersive exhibit halls
Clear communication before going live
Before live streaming your virtual event, schedule emails to notify the attendees, and keep them updated about the event with details about the speaker sessions and webinars. Resort to simple and clear instructions.
Smart marketing strategies
Leverage smart marketing strategies before the event to raise awareness and also to share success stories after running the event successfully. Leverage social media platforms and email marketing tactics for the same. It is important to let people know about your event and how it is incorporated into the image of your company.