Active data

Active data

Active data collecting is a technique for capturing visitors’ preferences and direct information during an event. These are sensitive personal details including a person’s name, address, preferences, and comments from the session.

Passive data

Passive data collection comprises obtaining demographics, psychographics, engagement rate, sentiment analysis, and heatmaps about your event without needing direct input from participants.

Passive data
Lead generation

Lead generation

Use data from your virtual event to track and analyze each attendee’s actions in the virtual environment, resulting in highly qualified sales leads with a larger pool of prospective clients, lower costs and more frequent follow-ups.