Data Management

Data management enables event planners to properly comprehend participants and their actions by churning out useful information. This makes virtual events even more effective, from boosting customer interaction to providing more personalized information.

Active data

Active data collecting is a technique for capturing visitors’ preferences and direct information during an event. These are sensitive personal details including a person’s name, address, preferences, and comments from the session.

Passive data

Passive data collection comprises obtaining demographics, psychographics, engagement rate, sentiment analysis, and heatmaps about your event without needing direct input from participants.

Lead generation

Use data from your virtual event to track and analyze each attendee’s actions in the virtual environment, resulting in highly qualified sales leads with a larger pool of prospective clients, lower costs and more frequent follow-ups.