The virtual event’s website, microsite, or landing page should have all relevant information, such as the speaker lineup, subjects, blog pieces, interviews, and an easy-to-fill registration form. This is the most crucial site for promoting your brand identity.
One of the most effective ways to create brand awareness for an impending event is to send branded emails. Emails and other outbound communication channels are essential parts of any event branding plan. Create email campaigns that are tailored to your target group and include the most relevant offers, information, testimonials, industry news, and newsletters.
Brand your event with Nextiz’s visual content in a variety of formats, including gifs, videos, carousels, and single images. Use a number of social media platforms and inherent social media features, such as IG TV or Facebook Stories, to emphasize event-related components. A planned social media content strategy for your virtual event is of utmost importance.
Making actionable adverts that stand out from the competition not only draws visitors and registrations but also lets you track how well they are doing in terms of generating targeted clicks and conversions. Combine organic and paid promotion with re-marketing. Use LinkedIn and Facebook to inform your followers about your next virtual event.