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Why Automation is important and how Marketo is enhancing digital Marketing

Why Automation is important and how Marketo is enhancing digital Marketing?

About the Presenter

Rashi Kaul
Rashi Kaul
Manager HR, NVISH

Rashi Kaul is a certified HR professional with an experience of over 9 years in managing human assets under her belt. She has proven expertise in a wide range of HR processes to facilitate the smooth functioning of HR department. As the HR Manager of NVISH Solutions, Rashi’s acumen in Recruiting (IT/Non IT), Selecting, Training, Orientation, along with great interpersonal and communication skills, a must-have for all employees, makes her a sought-after HR professional. Apart from this, Rashi holds various certifications including: • CMTF (Certified Master Trainer and Facilitator)- Training & Development from (CAMI) Carlton Advanced Management Institute • PMAS (Performance Management and Appraisal System) from SBMC School of Human Resources • CRA (Certified Recruitment Analyst) from (CAMI) Carlton Advanced Management Institute • SHRM (Certified Professional) • HRCP (Carlton Advance Management institute) • SCP (Senior Professional- Performance Mapping) • SHRM (Senior Certified Professional) A Masters in Business Administration with a specialization in Human Resources, Rashi, with her problem-solving skills, is setting up an example for new talent in the department.

Ramesh S
Ramesh S
Lead Marketo Automation Specialist, NVISH

Ramesh comes up with 18+ years of experience in digital marketing and 15+ years in Marketing automation. He is working as a Lead Marketo Automation Specialist in NVISH. During his experience he has helped clients from both B2B and B2C industries to achieve the Marketing goals on major marketing automation tools like Marketo, HubSpot and Pardot. He has hands on experience in:

  • Building Strategy just as Lead Life cycle, Lead scoring, Persona, complex Nurture programs and Audits, along with end-to-end campaign management.
  • Technical : integration with other platforms and template development
  • Analytic: build custom report for senior management
  • Database: build segmentation and health monitoring
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