6 Key Features to look for in a Virtual Event Platform
Published on May 13, 2021
As businesses continue to grapple with the limitations imposed by the pandemic, virtual events and conferences have witnessed a massive spike in their popularity. Many players have come up with virtual event platforms making it difficult for you to select the best-suited option. All platforms vary in terms of features, quality, and overall experience. Sorting through features is time-consuming. So, we thought of helping you out by mentioning the six must-have features you need in a virtual solution to achieve your goals.
Managing a virtual event has its own set of complexities. But it gets easier with an automated event platform as the organizer can instantly make changes to the event. Without automation, the changes won’t reflect unless completed on the backend, which will hamper the flow of the entire event.
Select an event platform that lets you use your branding across various aspects of the event like conferences, exhibition halls, event websites, and related collaterals. It helps attendees relate to your business, and that is an excellent way to improve engagement. Besides, personalization helps replicate the experience of attending an in-person event.
Integrated Social Media
Businesses are trying their best to maximize the potential of social media channels. You need a virtual platform that comes with in-built tools to promote events on social media. It’ll help expand the reach of your event and disseminating information to potential registrants.
Active Support Teams
Let’s face it: organizers can make mistakes during live events, and technical glitches are also a reality. Having a dedicated helpdesk at standby can essentially become the difference in making or breaking your event. A virtual event solution with consistent backend support gives you more confidence to navigate through the event.
Is it even worth it to use a virtual platform that cannot provide deep analytics on the performance of your event? Your event solution should offer layers of data analytics and insights. It helps you ascertain the effectiveness of the event and modify your business strategy for subsequent events.
In addition to these points, you must choose a virtual solution capable of hosting a hybrid event. As social distancing measures continue to recede, businesses are eager to conduct hybrid events as they bring together the best of both worlds. Shortlist providers that have prior experience in delivering hybrid solutions to avoid mistakes and help you craft an immersive experience: online and offline.